Monday, 31 March 2014

Looking into Studios - Buro Creative.

Buro Creative is another one of the studios that I visited in London.

"People fall for brands for lots of reasons: beauty; intelligence; generosity; a sense of humour. Behind all of these qualities, however, is creativity. BuroCreative specialise in big ideas, beautifully realised to create and enhance brands people love.

We are experienced in strategy, graphic design for print and digital media, illustration and writing, all under one roof in Clerkenwell, London. This promotes clarity of message, irrespective of medium or technology. From inspiring identities to compelling websites to quirky magazines, we believe in ideas, without limitations.

We are founded on direct communication between clients and designers. It’s this understanding that enables our work to exceed expectations. Our approach is substantiated by enduring relationships with clients big and small, global and local."

No.11 Pimlico Road

"Annoyed with too many mediocre “Gastropubs”, Mel Marriott set out to create a relaxed, all-day venue for great value eating and drinking. “I’d love it to feel like home from home” was her resounding brief, and one we took to heart when creating a name and identity for her first site.

The chosen site used to be home to a pub called the Ebury. We decided a change of name was important to create a clean slate. Research in local archives unearthed an image of an earlier incarnation – a large No.11 near the roof proving inspiration for a new name evocative of a private address.

Menus feature bespoke abstract floral prints which reflect aspects of the interiors and will change with the seasons."

The colour palette of this project is very aesthetically pleasing to me, I love the pastel shades and how they compliment the crisp white. The block colours fit with the imagery perfectly and I love how the photography adds another level to the branding. The outer look of the branding is simple but really compliments the printed paraphernalia.


"Commissioned to restore the lustre of this iconic brand and reach out to the next generation, our approach was to harness Wedgwood’s enviable heritage in a more contemporary, fashion-led way. We began with a sensitive revision of identity elements with a cleaner treatment and focus on premium materials."

This is another example of branding working extremely cohesively with the photographic material. The blue tone is very peaceful and looks great with the muted tones of the imagery. I really like the layout of the editorial piece as the interesting composition would attract the target audience.

Rosa's Thai Cafe

"Most Thai restaurants in the UK take inspiration from nature – trickling water, bamboo. Rosa’s is a more urban affair. By celebrating common themes between Thai and English cafés – from tea rituals to doilies to condiment holders – we were able to give Rosa’s a distinctive character and point of difference. We worked with architects Gundry & Ducker to realise the identity across Rosa’s restaurants. Bespoke panelling, tiles and light fittings pay witty respect to traditional English/Thai cafés."

I love the patterned image that has been created of the logo, I feel like it would be very memorable and looks great as a stand alone aspect on the book cover. It also helps to add interest to the brown paper packaging, that could be quite plain without it.

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