Study Task Three - What is Industrial Experience?

What is industrial experience?

• It is about broadening your knowledge of the professional, creative world. Regarding different studios, fields of design and business information.
• Becoming more comfortable and confident about it, so that in the future it isn't such a daunting prospect as you'll know more of what to expect.
• It can also be gaining contacts and making a name for yourself within the graphic design community.
• Taking part in freelance work and live and competition briefs to get a better understanding of projects outside of the university environment.
• Helping to get a better understanding of what you want out my future prospects. By visiting studios you can get an idea of what you do and don't like.

What can you learn from industrial experience?

• As your experience is increased so will your confidence in your personal and professional self.
• Improve your decision making skills as you will be a lot more informed and knowledgable. Increased confidence will also give you belief in the choices you have made.
• Industrial experience can be seen as a practice run for getting a real job so it can give you a lot of preparation and also teach you to not be afraid to make mistakes.
• It can also give you direction with your design practice, either cementing your choices in what path you want to follow or give you a different perspective that can open your mind to other options.
• On a professional level it allows you to meet people within the industry, to make contacts and get yourself a name within it, through meeting new people and promoting your work.
• It will be a benefit for future job prospects, as well as something to put on your CV and additional portfolio work.
• You can gain motivation by seeing what can be achieved and finding something you'd like to be a part of.

What form/format could industrial experience take?

• visiting studios for freelance work or an internship
• live briefs
• visiting exhibitions
• selling work
• competition briefs
• online networking
• business support

What areas of industry are you interested in?

• Illustration

•  Publishing and Editorial

•  Branding and Identity

• Packaging

• Paper Craft

What are your concerns about industrial experience?

• That I won't have the required skills or knowledge needed when I get there, which will be embarrassing and disappointing for the studio I've gone to
• I'll mess up something important for the company I'm with, which could jeopardise a job for them
• Putting across myself in the best light, making sure the people I'm with see me as confident and professional
• Making sure I make the most out of my time. Ensure I'm not shy and make my self be proactive with regarding the work and talking to people
• Not being able to get my head around the business side of graphic design. I know we will be getting a lot of guidance with this but I still find it daunting.

Ten Statements Task

1. After selecting images of the areas of graphic design I am interested in I became even more aware of the style of design that I like. I am going to need to keep this in mind when selecting what studio's to contact about visits and internships. I think this will help me to get the most out of it, by gaining more specialist knowledge and design ideas.
2. I am looking forward to taking part in live and competition briefs during this year. I believe it will help me to prepare for briefs and tasks during my industrial experience and actual work in the future. As they be very different than the ones we have in uni regarding time scales, topics and deliverables etc. Getting used to this variation will be very helpful.
3. After doing this task it has made me realise how important it is to have an online presence, as it helps to get your work out there and to make a name for yourself within the industry. Over the next few months this is something I definitely want to work on.
4. Before I start my studio visits and also during them I would like to work on and improve my professional skills, regarding talking to other designers I am meeting for the first time. I want to be able to give off a good impression of confidence and likability that will be memorable in the future. Working on my conversational skills will also be helpful as even though it is normally fine , being under pressure may make me more nervous and shy.
5. I would like to visit more exhibitions and trade events as I think this is a great way of getting to know a designers style of work which could help me when selecting people to email later on in this module
6. I am hoping that visiting studios will raise my confidence in my abilities as at the moment I can't imagine myself working for a studio and fitting in as part of the team. So I would like to go and realise my skills and that getting a job in the future in an obtainable goal.
7. Before this workshop I hadn't really thought much about industrial experience but now I have realised that it is a fundamental part of growing as a designer and taking steps into the industry. It will give me the knowledge and confidence to start to make a name for myself with other creatives in a positive way.
8. During my industrial experience I want to gain a better understanding of the path I want to go into for my future. At the moment I have a variety of things that I'm interested in but I would like to make these opinions a bit more focussed.
9. I would like to start creating an identity for myself, even if it is just a business card. This means I will have something I can give to people for them to associate with me, so that hopefully they could contact me in the future.
10. Industrial experience is a very broad field of our education and covers a large variety of topics.

Lecture One - The Business of Design.

UK economy

• 7th largest in the world
• 3rd largest in europe
• one of the most globalised countries - visual, social culture
• London is the largest financial centre equal with New York - trade, industry, finance

What is an industry sector?

•  goods
• producing segment of an economy
• an area of the economy where businesses share the same or a related product or service
• sharing common characteristics
• primary sector
• extracting products from the earth
• agriculture, mining, forestry etc
• basic industries, no societies can exist without them
• secondary sector
• the economy manufactures finished gods
• metal working, engineering, construction etc
• tertiary sector
• service industry
• retail, wholesale, transport, entertainment, administration, healthcare etc
• exist around the other industries
• quaternary sector
• intellectual activities
• government, culture, education, law, research
• builds on and informs the other industries
• These exist within any industry or culture
• allows for more in depth analysis of the economy as a whole, comparing and contrasting
• any economy can be divided into these sectors

Why do you need to be aware of economic sectors?

• helps us to make informed design decisions
• identify ourselves against competition
• current market, trends
• finding gaps in the market
• understanding relationships between sectors
• see where the money is, investments
• predicting future trends

The service industries

• an industry made up of companies and organisations that primarily generate revenue through providing often intangible products or services
• selling lifestyles, brand
• heavily involved in retail, transport and distribution as well as other service related businesses.

Public sector

• the part of the economy concerned with providing basic government, state or publicly owns services
• varies from country to country - structured, funded
• usually provides services that are free at the point of delivery and a non payer cannot be excluded
• these services are often to benefit the whole of society
• produces the idea of equal opportunities, open access
• centrally funded by the tax payer
• government departments - health, justice, foreign office, MOD, education, home office

Private sector

• not controlled by the state, run by individuals
• run to make a profit
• not owned or operated by the government
• where most jobs are held
• differs in countries where the government exerts considerable power e.g China
• driven by private enterprise and investment
• includes personal and corporate sector
• only accessed by payment

Third sector

• includes voluntary or non profit organisations
• a space between business and government, private sector can be used for the good of the public
• the presence of a large non-profit sector is sometimes seen as an indicator of a healthy economy in local and national financial measurements

Service industries

• creative industries
• education, health and social work
• financial and business services
• public administration and defence
• real estate and renting
• tourism
• transport and communication
• wholesale and retail trade

The creative industries

•  concerned with generation of exploitation and knowledge of information
• they may also be refereed to as the cultural industries or the creative economy
• activities related to creative work creation or production are carried out
• using skill, creativity and talent
• advertising, architecture, designer fashion, music industry, film industry, radio, post production, publishing, visual and performing arts, graphic design, animation etc
• "design is the thread that connects ideas and discovery to people and markets", The business of Design, the Design Council 2005
• design is becoming one of the main indicators of a healthy economy

Design and industry 2005

• 185,500 designers are generating £11.6 billion in annual turnover
• 62% of designers are under 40
• 31% of design businesses are based in London
• 59% of design companies employ fewer than five people
• Over 50% of UK design companies are related to work in communication and multimedia design

Working in the creative industries

• Three main types of companies working in the creative industries
• design studios/consultancies
• in-house design teams
• freelance design

Disciplines in the creative industries

• communication design
• graphic design and illustration
• retail and promotion
• publishing and editorial
• branding and identity
• information and way finding
• type and typography
• product and industrial design
• interior and exhibition design
• fashion and textile design
• digital and multimedia design
• web design and development
• interface design
• motion graphics
• games design
• special effects
• service design
• 50% of designers working in communication also work in digital and multimedia
• these are the two most integrated areas in the creative industries

Who is looking after our interests?

• financial, legal, creative levels, facilitate
• CBI - confederation of british industry, covers broad industries
• the design council - government funded but an independent body
• CSD - chartered society of designers, ethical concerns
• creative england - charitable organisation, encourage collaborations between different practices
• creative and cultural skills - links with education and industry
• creative coalition campaign - union, human rights, ethical

How the money flows through the government

• treasury and civil service, sits separate from the government
• work out funding
• local government, education, business and innovation, culture media and sport, international development
• social interest groups - student unions, creative unions etc push the money and opportunities up and feed back into the services and economy

Task - 5 examples of design working in different sectors:

This is a recruitment advertisement for the NHS. It falls primarily into the public sector as the NHS and health are one of the government departments that are funded by the tax payer and provide services for the whole of society. Regarding the industry sectors this falls into the tertiary sector as it is part of the service industry, it could also be considered to be part of the quaternary sector because of its government links. It also covers a selection of service industries: education, health and social work because of its topic and the creative industries because it would have been made by a designer for the advertising purposes. I think this piece is successful because the message of encouraging more people into the industry to work is very clear, the comparisons between the two halves is also very strong which gives a good persuasive edge that is needed.

Here is some packaging for the Savannah Bee Company. It is an example of something that fits with the private sector as it is a company run by individuals to make its own profit. It is part of the primary sector as honey is a product that is produced naturally and also the tertiary sector because it will be sold and the retail aspects. Because of this it is also in the wholesale and retail service industry and the creative industries because of it's packaging design. I think the design of this project works very well. The surfaces used to create it are all very natural which links nicely with the primary sector and I like how the honey is visible through the clear sides. All the necessary information is clearly displayed which makes it easy for the retail customer.

Next is an advert to help promote awareness of cruelty to children by the NSPCC. Because this is a charity advert, a voluntary or non profit organisation created for the benefit of the community it is in the third sector. I think it fits into the tertiary sector and quaternary sector because of its links with health and law. The education, health and social work is the main service industry that it fits with and again the creative industry because of the creation of the poster. I like the simplicity and use of white space in this composition as I think it helps to focus on the severity of the message it is trying to portray. I didn't read the hidden sentence straight away when looking at the poster, I don't think this is a serious problem though as the nature of the cause made me look longer until I found it.

These are some selected pages from a Fiat 500 brochure. It is initially part of the private sector as it is a privately run, for profit business. It also covers the secondary sector because of the engineering and manufacturing aspects and can also link with the tertiary sector because of the retail, wholesale and transport.  The service industries it falls into are very similar to these, for example, transport and communication, retail and trade and finally the creative industry where it falls into the category of editorial and publishing. I think the design of this is very successful, the images are very clear and detailed and how they are shot really appeals to the target audience. There is also all the necessary information you would need to know when buying a car and the visuals relate to this.

My final example is a corporate design for an acoustic music festival called 'Back and Forth Music Festival'. This is a private sector organisation driven by private enterprise and investment that is only accessed by payment to this organisation. It is part of the tertiary sector for entertainment and the quaternary sector for its links with culture. I would say it is in the wholesale and retail trade service industry, as well as the creative industry not only for its design aspect but also the music area. The design disciplines involved with this project are retail and promotion, information and way finding and branding and identity amongst others. I think the design of this whole set of work has been really successful, especially the branding and identity aspect as it is so constant throughout and makes for consistent recognition for the audience.

Industrial Experience Workshop.

10 questions I would like the answer too:

1. How do we get industrial experience?
2. Where can we go for industrial experience?
3. What skills do we need before we embark on industrial experience?
4. What is the best way to contact people regarding industrial experience?
5. What do you get out of doing industrial experience?
6. Does taking part with industrial experience help you get contacts within the design industry?
7. Do I have time within my schedule to fit in industrial experience?
8. Can I go to distant cities or other countries for industrial experience?
9. How long do industrial experience visits usually last?
10. Do other students recommend taking part in industrial experience?

Small group top 5 questions:

1. What exactly is industrial experience?
2. How long do placements last?
3. What is the best way to contact a studio?
4. Is it better to visit a small or large studio?
5. What are you expected to do?

Whole class question selection, plus who could help or answers:

• How do you present your portfolio? ask tutors/the studio, what do we like?
• What mistakes do people make? ask 3rd years/graduates/tutors/the studio
• What is the best way to contact a studio? by contacting them, ask questions
• How do you make the most out of your time? by doing it
• How do you get an internship overseas? local - overseas, same process
• How do you work out rates? John, don't just consider financial aspects
• Is it better to work for a small or large company? big have internship programmes, small could be more personal, both very different
• What is expected from you? skilled, enthusiastic, polite, professional. They are going to need to want to give up time to talk to you

Small group & whole class discussion, list of 'what forms does industrial experience come in?':

• Freelance work and work placements
• Studio visits
• Visiting professionals
• Live briefs
• Visiting exhibitions
• Selling work
• Internships
• Competition briefs
• Visiting trade events
• Online networking
• Business support - financial/legal
• Research - industrial/in studio

Only one entails working at a studio, but ALL are very important

Small group & whole class discussion, list of 'How do you get it?':

• Be proactive
• Be nice
• Direct contact - emails/phone calls etc
• Tailor your portfolio
• Never give up
• Requesting samples
• Creative networks
• Business networks
• Appropriate placements
• Ask for feedback
• Confident and professional

Small group & whole class discussion, list of 'What can you get from it?':

• Experience
• Confidence in your professional self
• Contacts and fame/exposure
• Portfolio work
• Friends
• Different perspective on your ambitions/opportunities
• Motivation
• Real life processes within a company
• Future work/job prospects
• Direction with design practice
• Learn not to be afraid of making mistakes
• Something for your CV
• Enjoyment 'the buzz'
• New set of skills

Small group & whole class discussion, list of 'What do you need to get it?':

• Professionalism
• An interest within the subject
• Confidence
• Portfolio of work
• Samples
• Be friendly and approachable
• Perseverance
• Hard working
• Adaptable
• Good commitment/work ethic
• Online presence
• Knowledge of the company - infrastructure/portfolio content
• Design identity - business cards
• CV

Fields of Interest.

List of Graphic Design areas and fields

1. Hand rendered illustration
2. Digital illustration
3. Children's illustration
4. Hand rendered type
5. Digital type
6. Retail Branding
7. Screen print
8. Book covers
9. Publications
10. Fashion editorial
11. Food and drinks packaging
12. Collage
13. Photo montage
14. Sport equipment branding
15. Fashion advertising
16. Paper craft
17. Pattern design
18. Textile design
19. Magazine layout
20. Album artwork
21. Music promotion
22. Music packaging
23. Interior design
24. Letterpress
25. Embossing
26. Mixed media
27. Corporate identity
28. Gift wrap 
29. Stationary
30. Book binding
31. Fashion illustration
32. Advertising
33. Window displays
34. Web design
35. Educational
36. Motion graphics
37. Animation
38. Infographics
39. Photography
40. Decorative packaging
41. Confectionary packaging
42. Business cards
43. Invitations
44. Alcohol promotion
45. Card design
46. Wrapping paper
47. Wallpaper design
48. Quilling
49. Experimental type
50. Posters
51. Independent work
52. Music magazines
53. Fashion magazines

Selected ten items

1. Who is the client? Warren Ellis (author)
2. Who is the intended audience? Potential readers of 'Gun Machine.' Fans of action crime novels.
3. What is it's function? To promote the book and make people want to buy it. To put across the style of the book in order to attract the correct audience.
4. What is the budget? Because Warren Ellis is an author of critical acclaim, this would suggest that the budget for this cover would be slightly higher than a less know writer. Although, book covers are also a mass produced item so the cost would also need to be low enough to print a lot cheaply.
5. Where is it from? New York
6. Who is the designer/studio? Oliver Munday

1. Who is the client? Kaleid, arts and culture magazine
2. Who is the intended audience? Readers of Kaleid
3. What is it's function? To create an appealing design to put across the content.
4. What is the budget? This publication focuses on fashion, arts and culture which are quite high brow topics and would suggest a higher budget than say something like a celebrity gossip magazine. It would also be quite a selected readership so less copies would need to be made, again suggesting a higher price.
5. Where is it from? London
6. Who is the designer/studio? Aidan Stonehouse

1. Who is the client? Margaret Howell
2. Who is the intended audience? High stature and longevity in the fashion industry, known as being the queen of minimalism, so men and women who know their stuff when it comes to fashion, who have money to spend. Her designs are known for being fundamentally masculine and are chosen by those who already know and love the brand. Margaret Howell doesn't try and compete with the high street, so high cost is to be expected.
3. What is it's function? To promote and advertise Margaret Howell's designs, displaying pieces from her collection. It also has to represent what she is about, and what to expect from her line of clothing. It must express her love for minimalism, androgyny and sharp cuts.
4. What is the budget? Venetia Scott has built up an extremely impressive portfolio, working for Vogue, i-D, Another Magazine, Dazed & Confused, A.P.C, Margaret Howell and even alongside Marc Jacobs. This mixed with the fact that Margaret Howell has had a strong presence in the fashion industry for nearly four decades, with what would be classed as a high quality brand, would lead to what would be assumed to be quite a high budget. 
5. Where is it from? British designer and photographer, both based in London.
6. Who is the designer/studio? Margaret Howell clothing, Venetia Scott styling and photography.

1. Who is the client? Comme des Garcons
2. Who is the intended audience? Experimented with an avant-garde audience. Both men and women with a keen interest in the fashion industry, that are wanting to look good at a high price. Comme des Garcons is extremely popular amongst celebrities, including Mary-Kate Olson, Kanye West, Chloe Sevigny and Karl Lagerfeld. 
3. What is it's function? Not to just sell the brand, but also to sell the 'image' of the brand itself. It is there to portray the personality and thoughts behind the label. 
4. What is the budget? High end, high cost.
5. Where is it from? Comme des Garcons based in both Tokyo and Paris. Total management based in both New York and Paris.
6. Who is the designer/studio? Designer Comme des Garcons, studio Ronnie Cooke Newhouse – Stephen Wolstenholme from Total.

1. Who is the client? Rob Ryan uses intricate paper cut to produce illustrative design. Rob ryan has worked for clients such as Vogue, Elle and Paul Smith. However he has also illustrated a number of books including, The book of lost things and The world to come. However in the piece of design above, the client could be for a card design company or just not independent work from the artist. Therefore sold for aesthetic reasons. 
2. Who is the intended audience? The delicate detail yet simple aesthetics suggests that this piece of design is aimed mainly at females. Also the imagery used such as flowers and birds are communicated in a very charming way which could be targeted at either a man or a women for their partner. The typography equally implies messages that are romantic and poetic. The bold red colour also gives the overall design as a graceful look suggesting that women would buy this piece of design on a mug, notebook, card or just to frame.  
3. What is its function? The function of this design is dependant on where is applied. 
4. What is the budget? Over the years, Rob Ryans designs have become increasingly popular therefore he is able to sell his work a high end price. As a lot of his design, like the one above, is very detailed paper cut. Therefore it would cost quite a lot to laser cut each design. It is also a time consuming process which would increase the budget further. Through research, purchasing a Rob Ryan laser cut could cost anything from £80. 
5. Where is it from? Rob Ryan's studio and main shop are based in East London. However the main selling point  is from the online shop http://www.etsy.com/shop/misterrob. As Rob Ryan is based in London, all of his work is created in the Unite Kingdom however his work is sold internationally. The design showed above can be purchased from either of these places on different formats. 
6. Who is the designer/studio? Rob Ryan is the designer of this piece of work. Rob is a British artist who has mades a name  for himself with his elaborative papercutting and screen printing.

1. Who is the client? The audience the ones who they are producing work for as they will be the consumers who purchase but the clients don't have anyone to answer to respect to this piece and design it on the basis of personal choice and aesthetics.
2. Who is the intended audience? Home owners/ 'great for both kids and kids at heart.'/owl lovers/people you appreciate handcraft/ people who appreciate vintage/modern print design.
3. What is the function? To decorate the home interior.
4. What is the budget? Low budget of recycled paper and non toxic inks.
5. Where is it from? Online shop/Long Beach, CA studio.
6. Who is the designer/studio? Sass & Peril - Shannon Kennedy & Cesar Fernandez.

1. Who is the client? Jane Mayle - clothing company headed by model turned designer.
2. Who is the intended audience? Young females who are into wearing high end fashion/people with expensive taste/fans of the models.
3. What is the function? To label clothing/represent the clothing brand/to increase the quality of the brand/appear high end fashion/form an identity.
4. What is the budget? Budget appears quite low, not a major famous company and only a few products were created to circulate across the brand including minimal packaging, clothing tags and a flyer. 
5. Where is it from? America - New York - Noho.
6. Who is the designer/studio? David J Weissberg.

1. Who is the client? She has worked for Boxfresh, doing their designs for TShirts and some packaging, however this particular piece is just a simple doodle from a moleskin notebook, It could well have been edited but it still has a hand rendered feel to it. She has also worked for The Big Issue, and Synergy.
2. Who is the intended audience? The audience is broad, However it has more of a feminine feel to it, Many examples go her work have been targeted at children, however she has also worked for GotgotNeed, Helping to Produce Moving animation ,So its audience could be male or female, and any age.  
3. What is its function? Its function is to deliver a message through typography, it could be used on other products, in order to promote or advertise something. Or could be used in a more illustrative sense in Publishing. 
4. What is the budget? Very cheap budget, Particularly on this Specific piece, as it is simply on paper and it has been done in permeant market or colours pens.
5. Where is it from? The Uk, but her work has a spanish influence to it, she uses a lot of spanish phases and singular words.
6. Who is the designer/ Studio? Sophie Henson.

1. Who is the client? Jooze is a fictional company that manufactures fresh fruit juice.
2. Who is the intended audience? Its target audience is nursery and Primary school children, Or children in general. 
3. What is its function? To help promote healthy eating habits from a young age, within schools and nurseries, Packaging is entertaining and intriguing for younger children, it interacts with its audience.
4. What is the budget? The packaging was never produce, as it was work done by a student for a fictional company, it was never mass produce, so budget will be small. 
5. Where is it from? Designed and made in Australia.
6. Who is the designer/ Studio? Yunyeen Yong.