Saturday, 5 April 2014

Looking into Studios - NB Studio.

Another studio visited during my London trip.


Creativity, ideas, naming, brand positioning, brand architecture, brand guardianship, competitor and communications audits, tone of voice, interviews and customer journey.


Brand identity, websites, brand guidelines, literature, packaging, direct mail, annual reports, exhibitions and campaigns."

Surname & Surname

"Public relations company, Blue Rubicon approached us to help create the identity for their new consumer focused offering; brand communications agency Surname & Surname."

I feel the concept behind this brand is really clever and translates well across all the products, the typeface is clear and simple which I think exaggerates this. Again the layout is simple and consistent which makes the theme even clearer to the audience.

John Lewis Broadband

"NB first started working with John Lewis on a project to integrate Greenbee insurance into the main John Lewis brand. The success of that project led John Lewis to take a similar approach to its broadband offer."

I like the use of iconography for this project and how the identity has been applied across the board. The use of overlaid colours and opacity really gives a new depth to the logo and illustrations. Alternative colours have been used to separate the different packages.

Crabtree & Evelyn

"Crabtree & Evelyn challenged NB to develop a compelling theme for Christmas 2013. This theme would then be applied to a range of festive produce, gift packaging, shop fronts and ‘pop-up’ concessions all around the world."

The illustrative aspect if this design is very detailed and the colours are very intense, I think this adds to the festive theme. In addition to the christmas feeling, the foiled aspects portray this even more.

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