Tuesday, 20 November 2012

Lecture Three - Globalisation, Sustainability and the Media.

Definitions of globalisation
  • Socialist - The process of transformation of local or regional phenomena into global ones. It can be described as a process by which the people of the world are unified into a single society and function together. This process is a combination of economic, technological, sociocultural and political forces.
  • Capitalist - The elimination of state-enforced restrictions on exchanges across borders and the increasingly integrated and complex global system of production and exchange that has emerged as a result.

Three problems with globalisation
  1. Sovereignty - challenges to the idea of the nation state
  2. Accountability - transnational forces and organisations: who controls them?
  3. Identity - nation, group, community?

Global Village Thesis
  • ‘As electrically contracted, the globe is no more than a village. Electric speed at bringing all social and political functions together in a sudden implosion has heightened human awareness of responsibility to an intense degree’
  • The internet
    • 'We live mythically and integrally... In the electric age ,when our central nervous system is technologically extended to involve in the whole of mankind and to incorporate the whole of mankind in us, we necessarily participate... in the consequences of our every action.'
    • ‘Electric technology... would seem to render individualism obsolete and... corporate interdependence mandatory.’
  • Centripetal forces - bringing the world together in uniform global society
  • Centrifugal forces - tearing the world apart in tribal wars
  • Cultural Imperialism - If the 'global village' is run with a certain set of values then it would not be so much an integrated community as an assimilated one.

Rigging the 'free market'
  • Media conglomerates operate as oligopolies
  • News corporations divide the world into 'territories' of descending 'market importance
    • North America
    • Western Europe, Japan, Australia
    • Developing economies and regional producers
    • The rest of the World
  • US media powers can be thought of as a new form of imperialism
    • Local cultures destroyed in this process and new forms of cultural dependency shaped, mirroring old school colonialism.
    • Dominance of US driven commercial media forces US model of broadcasting onto the rest of world but also inculcates US style consumerism in societies that can ill afford it.

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