Saturday, 7 December 2013

Interim Crit - Elmwood.

Recently, Steph from Elmwood visited the studio to do an interim crit for this brief to discuss peoples initial ideas and progress. Here was my feedback:
  • Funfare idea is strong and quirky, definitely something that people will remember
  • The idea of bumper cars could be associated with dangerous driving
  • Pair with  a slogan that cancels this out
  • Funfare - without the bumps?
  • Theme of the funfair could be pushed a lot further
  • Look at more products associated with the fair
  • Use of language
  • Design aspects like typography and colour

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