Thursday, 12 December 2013

Evaluation - Galina London.

Through this brief I have improved my skills in working for a real life client, even though I didn’t have actual interaction with the brand I was still creating something that was for a company that I hadn’t specifically created for the brief. Because of this I really had to think about what the brand stood for and their current collection of products. Thinking of this influenced a lot of the decisions I made especially in regards to the designing of the logo. I also developed my laser cutting skills by using it for different tasks such as the cutting out of packaging and also experimenting with new materials like the velvet.

My research for this brief circulated around getting to know the brand so that I could produce the most relevant outcomes, as I wanted something that could instantly be recognised. I also looked at general shop paraphernalia to get an idea of what gift options I would need to create and also more innovative ways of doing it that would be more interactive and memorable for the audience. After my initial designs I felt the aesthetics could be developed further so my research flowed on to looking at more luxury brands and what techniques they use to have that association.

I think a strength for this brief would be development and experimentation. The logo went through quite a few options before I was happy with the end outcome and I really enjoyed the development process. I think I did this more than normal due to the fact it was for a real company. I also enjoyed experimenting with new materials such as the velvet, in regards to the laser cutting and how I could incorporate it into the product format. Such as the layered labels etc.

I think some weaknesses within this brief could be that I could have extended it slightly further by producing mock-ups of the shop itself. I also feel the photography could have been improved by taking shots of the products in context so that it was easier to understand.

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