I have started off designing some possible logo designs for our company 'Juice'. I have never really done much branding work so to begin with it was quite a challenge.
Initially I looked at the idea of bendy straws that come with most juice cartons and using this theme to create some type. I quite like the fluidity of the letters but I think a logo would look more successful with a corresponding image.
I then moved on to creating some simple shapes, looking at the idea of a droplet effect. I like the contrast between the block colour and white but I don't think these shapes put across our brand or theme in a very clear way.
Next I focussed on getting across the theme of fruit, with simplified illustrations of the full orange and it's segments. I prefer this yellowy orange to the more red tone as I think it looks more zesty and fresh. The contrast between the orange and green is also effective.